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The Handmaid's Tale
Project type
PR Mailer
Client
Hulu
To celebrate the return of Hulu's Handmaid's Tale, we designed an immersive unboxing experience to reflect the journey of the handmaids. The red velvet interior of the box evokes the red cloaks of the handmaids and hidden underneath is a custom cocktail kit that enabled influencers to create immersive viewing party experiences
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